RazorFocus believes that to maximize the depth and quality of our database, there must be a substantial investment in making it happen.  We have a 3 year relationship with the Stamford Town Center , the local mall which happens to be about a mile from our facility. There is advertising with "take one" cards which drive the consumer to our website to take a survey. We're also very active with local community events not only to build our database, but to build the RazorFocus brand. Even though our survey takes only 12 minutes to complete, there are 66 questions which provide rich data about each respondent. We also use paper surveys for consumers who are more comfortable with this method.

To farm the data quickly and identify potential respondents, we commissioned a custom software program that is proprietary to RazorFocus.  This provides direction to our in-house professional recruiting staff which will grow in size as RazorFocus develops. We also have our own servers for database collection as well as website hosting. Separation of the servers as well as software solutions offers redundant security for the database.