| Automotive |
|
- 36 car manufacturers
- 9 vehicle types
- 12 model years
- 11 car insurance companies
|
| Financial/Affluent -Wealthy: |
- 14 banking institutions
- 6 bank account types
- 8 credit card types
- 10 institutions that issue credit cards
- 8 investment vehicle types
- Total amount of investable assets in HH
- Value of home
- Financial advisor relationship
|
| Medical |
- 10 medical conditions
- 11 health insurance providers
- Information on exercise habits and nutritional supplements
|
| Beverages |
- 12 non-alcoholic (4 frequency levels)
- 13 alcoholic (4 frequency levels)
|
| Computers / Technology |
- 11 computer brands
- 4 Internet connection types
- 9 Internet service providers
- 8 online activities participate in (including online purchasing, game playing, and financial activities)
|
| Communications |
- 6 Long distance companies
- 7 cell phone service providers
- 4 cell phone types
- 6 cell phone manufacturer brands
|
| High-Tech / Retail |
- 6 cell phone brands
- 11 computer brands
- 4 Internet connection types
- Ownership of 8 high-tech electronics (including MP3, PDA & Home Theatre)
- 8 online activities participate in
- Type of TV service in HH
|
| Consumer Packaged Goods |
- 14 products regularly purchase
- 13 beverages
- 13 alcoholic beverages
|
| Fast Food |
- 10 Restaurants
- 5 usage frequency levels for each
|
| |
